IN inspired by STING takes center stage in the music video for “La più bella del mondo” by Rocco Hunt, through a product placement project that integrates naturally into the song’s visual narrative. The eyewear brand, a house brand of the De Rigo Vision Group, accompanies the artist on a journey where music and imagery move in perfect harmony.
The video unfolds across different settings, moving between urban environments and more natural landscapes. Through close-ups, detailed shots and fluid camera movements, the direction creates an aesthetic in which the gaze becomes a key element of the storytelling.
Within this context, IN inspired by STING eyewear is more than just an accessory. Rocco Hunt wears both optical and sunglass styles, featuring chunky frames and a streetwear-inspired attitude that perfectly complements his contemporary urban look. Different models appear throughout the video, adapting to the changing scenes and moments of the narrative, almost marking shifts in mood, perspective and atmosphere.
From bold acetate optical frames to styles crafted in different materials, the eyewear plays a central role in the visual language of the video. The camera frequently moves in close to the artist’s face, at times virtually entering the eyewear itself, turning it into a visual filter between performer and audience. The video concludes with an extreme close-up, a final image that encapsulates the entire narrative. Featured styles include the VST507 700Y optical frame and the SST581 540 sunglass model, among others.
The collaboration between STING and Rocco Hunt has a long history. Their first project dates back to 2015 with Seven, which provided significant visibility for the STING XS line. More than a decade later, the partnership returns in a more mature form, reflecting both the artist’s evolution and the current positioning of IN inspired by STING, a brand increasingly connected to the visual languages of contemporary music and urban culture.